#2 Video Which Reflects the Image of the Group/Artist/Act

Haushka – Morgenrot:

‘Haushka’ is the stage name of Volker Bertleman, a German experimental pianist. He is known for reworking and manipulating the ‘complex inner workings’ of the instruments he uses, in order to create new and unusual sounds.

The music video for his track Morgenrot is created by Jeff Desom, a young filmmaker who was born and raised in Luxemburg. Jeff explains the track as being “about a composer who is plagued by writers block that physically manifests itself as a bone growing from his skull” This video is rather similar to the earlier discussed ‘Black Mirror’ music video, that was directed by Olivier Groulex, because of the use of the sepia images of 20^th century New York. Even this video appears

to me to contain actual forage of a piano falling, Jeff reveals that “The finished animation is mostly made from early 20^th century photographs that I found whilst browsing through the vast

collection of the U.S. Library of Congress. I would only zoom into a tiny proportion of the picture and utilize that as my frame.”

The Red Hot Chili Peppers – The Zephyr Song:

The couple Jonathon Dayton and Valerie Faris directed this video in December 2002. The band wanted to create a psychedelic image for themselves throughout several music videos. They asked for the video to ‘The Zephyr Song’ to appear like a kaleidoscope. The directors had this to say about the video: “John and Flea wanted something incredibly, just kind of obscure and psychedelic. Finding true psychedelia in this day and age is really hard to do, because everyone wants to rely on computers and all the stuff that really doesn't know how to find the core of psychedelia. So I had my reservations, but, uh, there are some moments in this video where I think it's captured”

I don’t really know mush information about Volker or his style of music, but from what I can gather from comments on YouTube and other opinions of this video by other viewers, is that it has managed to perfectly represent his ‘style, character and personality’.  http://www.itsnicethat.com/articles/1125/-jeff-desom-and-haushka  12/10/11

http://en.wikipedia.org/wiki/The_Zephyr_Song#Music_video 12/10/11

 

Grizzly Bear – While We Wait for the Others:

“The band employs traditional and electronic instruments. Their sound is often categorized as psychedelic pop, folk rock and experimental.” The video directed by Sean Pecknold (Grandchildren Studio) managed to create a video that represents the main characteristics of the band, such as their ‘psychedelic’ and ‘experimental sides’ were shown in the way that the video looks as like it was conducted as an experiment and there was obviously a very trippy feel to the video. Another thing that I noticed, is that all the colours that were used in the video were all really mellow, maybe this was intentional, to try to match the melodic song and the ‘acoustic’ instruments.