Friday, 4 November 2011

#4 Video as Parody, Reference or Homage

Parody = A parody or a ‘spoof’ of a video means to imitate a previously made video in order to mock, belittle or to comment on it in a comical manner. They are created with the purpose of making fun or taking the mick of the original video or film.

Foo Fighters – Everlong:
Everlong is yet another music video made by the genius that is Michel Gondry. He is responsible for directing Dave Grohl and crew, in this revamp parody of the Horror film The Evil Dead from 1995.
Reference = A reference of something or someone is to mention them. If a band was to make a reference to another band in a video, it means that they would do something, an action for example, that the audience would recognise as relating to the band that was referenced. Another way would be for the other band to actually be featured in the video, by way of photographs or clips. For example: Maroon 5s video ‘Moves like Jagger’, which could also be counted as a homage.

Kasabian – Vlad the Impaler:
Directed by Richard Ayoade, the Kasabians music video for ‘Vlad the Impaler’ is a parody of (as the title tells us) Vlad the Impaler – or as some people know him, Dracula.  It features comedian Noel Fielding (The Mighty Boosh’s Vince Noir) playing the character of Vlad, in the video he appears stalking people, walking around a lot carrying a large sharpened stick and then towards the end ‘impaling’ people with that stick.


Queen - Radio Gaga:
David Mallet directed the brilliant ‘Metropolis’ referencing music video ‘Radio Gaga’. The film contains several clips and reconstructions from the 1927 science fiction film that was directed by Fritz Lang. Because of the varsity of the classic Metropolis film, it would have been virtually impossible to be allowed to use clips of it in a music video. However,  Queen were granted rights to the films footage, due to the fact that a solo song of Freddie’s ‘Love Kills’ was featured in the revamped version of the classic by Giorgio Moroder.  http://en.wikipedia.org/wiki/Radio_Ga_Ga#Video 25/10/11

Homage = Homage is an act of respect and admiration. I terms of music videos, people often copy an original video with their own spin on it, and they would end up with a near identical piece of work as a music video to their own song. Videos that pay homage are usually created for the purpose of paying tribute to the original video or band.

M. Ward – Chinese Translation: Directed by Eric Johnson and Joel Trussell. This is an animated video that is reminiscent of the short story ‘The Three Questions’, written by the Late Leo Tolstoy. I think it is playing homage to the story.  The book told the story of a king that wanted to find the answers to what he considered to be the three most important questions of his life. The questions that the book was based around were “What is the best time to do each thing? Who are the most important people to work with? What is the most important thing to do at all time? The three questions in the song/video are “What do you do with pieces of a broken heart? How can a man like me stay in the light? If life is really as short as they say, then why is the night so long? The way that the video switches the story is that “In the Tolstoy story, the king "finds the answers" when he unknowingly helps a person who is trying to hurt him. In this song, the old man simply tells the younger man he is a "young fool who is afraid to do the things he has to do."  

Lone Wolf – Keep Your Eyes on the Road:
The music video for Paul Marshalls new ‘Keep Your Eyes on the Road’ is homage to Peter Gabriel’s song ‘Sledgehammer’.  It is made up of mostly stop-motion animations, the same as the video by Peter. The original was made by Aardman Animations of Bristol, and involved Gabriel lying under a pane of glass for sixteen hours for the frame-by-frame stop motion to be completed. The scene with the two oven-ready turkeys was animated by Oscar winner Nick Park, some of his first screened animation - long before Wallace and Gromit. http://en.wikipedia.org/wiki/Sledgehammer_(song)#Music_video  25/10/11

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